Under The Influence | How Burger King found a way to offer Whoppers at McDonald's

Not long ago, Burger King launched its new app.

The main challenge was getting people to care about yet another fast-food app, and Burger King didn't want to default to the usual food offers as an enticement to download the app. All the other fast-food restaurants had done that already. So Burger King and its ad agency came up with a bold idea instead.

The idea was dubbed "The Whopper Detour."

Burger King offered a one-cent Whopper to people who downloaded their app. But here's the kicker — that offer was only valid when a customer was in enemy territory. Meaning, you could only place the order for the one-cent Whopper if you were at McDonald's.

NEW PODCAST |The Village: The Montreal Murders 

In the early 1990s, as AIDS tightens its grip on major cities around the world, the relative safety of Montreal’s nightlife becomes a magnet for gay men. But when they start turning up dead in hotel rooms, beaten lifeless in city parks, and violently murdered in their own homes, the queer community has more to fear than the disease. While the city’s police force dithers over the presence of a serial killer, a group of queer activists starts making connections, and rises up to start a movement that would end up changing thousands of lives. Hosted by Francis Plourde.

Sign up now for a CBC account and get early and exclusive access to The Village: The Montreal Murders.

National Indigenous Peoples Day on CBC Music

To celebrate National Indigenous People's Day, CBC Music is presenting a full day of programming to highlight the work of Indigenous artists and composers, and will include music selected by Jarrett Martineau host of Reclaimed. On Tuesday, June 21,T every show will feature an all Indigenous playlist - Mornings with Damhnait Doyle, Tempo with Julie Nesrallah, About Time with Tom Allen, Drive with Rich Terfry, Frequencies with Errol Nazareth, The Block with Angeline Tetteh-Wayoe, and Afterdark with Odario Williams.

A special episode of Reclaimed with Jarrett Martineau will air as the third hour of Mornings at 8 am (8:30 in Newfoundland), and the third hour of Drive at 5 pm (5:30 in Newfoundland).

To get ready for this special day, check out the Reclaimed playlist and explore the many worlds of Indigenous Music including traditional songs, acoustic sound, hip hop, R&B, electric powwow and everything in between.